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Get even more out of FeedBurner

Guess who’s featured in today’s edition of MommyBrainOnline’s The Boost newsletter? It’s me! Welcome to new visitors! Please subscribe to MamaBlogga to get more posts on finding fulfillment and blogging tips!

It’s been a while since we went through the five easy steps to getting started and seven ways to get more from FeedBurner, the RSS service. Well, FeedBurner recently added a feature to help you get even more out of the service!

FeedBurner has offered email subscriptions for a while, for your blog readers who want to get updates in their inbox instead of in a reader. But while you could customize lots of options for your email newsletters, the subject line was always the same. For years, the only way you could make your email subject line change to match your content was to login every day and do it manually.

But that’s changed! Now you can add a custom feature to your subject line to make it match your post titles. Under Publicize > Email Subscriptions > Email Branding, here’s the new “hot tip”:

gooburner-custom-subject-line
Just add ${latestItemTitle} to your subject line, and the title of your latest post will appear in your subject line.

If you have more than one post per day, you can customize your subject line even more if you check the checkbox. A popup menu appears giving you even more options:
gooburner-custom-subject-line-mult

Why is this helpful? It will help your email subscribers see what’s coming in your email. It should also increase the number of email subscribers who actually open your email, since it won’t get lost in a sea of same-subject emails (like Darren Rowse of ProBlogger points out).

Here’s the official Google announcement of the FeedBurner change.

More Works-for-me Wednesday

So get out there and make your email newsletters even better!

11 replies on “Get even more out of FeedBurner”

I read the other blog, but the link to READ MORE doesn’t work. Boo!
See you tomorrow!

I know; I emailed to tell the admin that, but I haven’t heard back from her yet. (Woohoo!)

Wow, this looks like a GREAT tip! I’ve been wrestling with feedburner for a while, so I’ll try this for sure.

Also, do you have any ideas on how to make my feedburner html feed show more than the post title? I don’t want the full article, but I’d like the partial-view option and it won’t play nice for me lol… I have it set to partial view on the blogger feed its going off of, but still no luck. If you do happen to have any ideas I would be incredibly grateful, because this one has frustrated me for a while…

Thanks again for the tip!

Personally, I’m strongly opposed to summary feeds (here’s why: http://www.mamablogga.com/full-feeds-the-full-story/ ).

I’ve glanced around the help forums and it looks like this is a pretty common problem. You might try enabling full feeds in Blogger and turning on the Summary Burner in FeedBurner (found under Optimize), but I’m not sure that will work.

THANKS! 🙂 I had no idea I could even do any of this stuff in feedburner! …now my emails will be specific and pretty!

I found you from another blog you were featured on. Can you tell me how to get an email subscription from a blog that doesn’t have that option on the page? I have a feedburner account and offer email subscriptions to my readers, but want to get email updates from a few blogs I read that don’t offer that?

I need to reduce the size of the rss feeds so that feedburner can keep sending email alerts to users when new jobs are posted. Feedburner has stopped because the rss feed has all the job listings.

I wish the rss could just get listings for Today, Yesterday, last 3 days and so on just like the limit for search.

Any help on reducing the current size is welcome!

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