Okay, so here’s the deal: I think WordPress is a fantastic platform and I love it and I’d never go back to Blogger. BUT Blogger is a good platform and for many users, it’s a better fit than WordPress would be. When my sister wanted to start a craft blog this year, we went with Blogger because we all knew how to use it (and hence I’ve used Blogger more this year than I have since, oh, 2007).
However, if you’re looking to look “professional” or “branded,” I strongly recommend using Blogger’s Custom Domain feature (I know, I’ve been beating this drum for almost five years). This moves your blog from YOURBLOGNAME.blogspot.com to YOURBLOGNAME.com (or whatever address you can get). Setting this up required a little bit of technical know-how with the domain registrar (the company where you buy the domain name).
Until now. If the technical bits have kept you from your own domain, at least one registrar can help. Blogger Buzz announced last month that custom domains is simpler for GoDaddy customers now. GoDaddy has added a tool to update the settings on their side to get your blog onto its own domain with just one click. Nice!
If you register a domain, don’t forget about private registration!